Frequently Asked Questions

Cubemobi is a global mobile traffic network and integration platform that connects advertisers with high-quality mobile users worldwide. Our platform works through several key components:

• Demand-Side Platform (DSP): Advertisers use our DSP to create campaigns, set targeting parameters, and bid on mobile ad inventory in real-time.
• Ad Exchange Integration: We connect to 500+ premium traffic sources including major ad exchanges, direct publisher partnerships, and social platforms.
• Real-Time Bidding (RTB): Our AI-powered bidding algorithms evaluate each impression opportunity and bid optimally based on your campaign goals.
• Optimization Engine: Machine learning continuously optimizes your campaigns for the best performance, adjusting bids, targeting, and creative rotation.

Simply create an account, set up your first campaign with your target audience and budget, upload creatives, and our platform handles the rest - finding the right users at the right price.

Getting started with Cubemobi is straightforward:

• Step 1: Contact Us - Reach out to our team via the contact form or email. We'll schedule a consultation to understand your advertising goals.
• Step 2: Account Setup - Once approved, we'll create your advertiser account and provide dashboard access.
• Step 3: Integration - Our technical team will help you set up tracking (MMP integration, postbacks, etc.).
• Step 4: Campaign Creation - Create your first campaign with our guidance, including targeting, budget, and creative upload.
• Step 5: Launch & Optimize - Launch your campaign and work with your account manager to optimize performance.

Most advertisers can have their first campaign live within 48-72 hours of initial contact.

We work with a wide variety of mobile applications, including:

• Mobile Games: Casual, mid-core, hardcore, strategy, RPG, puzzle, and more
• E-commerce Apps: Shopping, marketplace, and retail applications
• Finance Apps: Banking, investment, and fintech applications
• Entertainment: Streaming, music, and media apps
• Social & Dating: Social networking and dating platforms
• Utility Apps: Productivity, health, fitness, and lifestyle apps

We do not accept apps that contain adult content, promote illegal activities, or violate platform policies. All apps go through a review process before campaigns can launch.

Cubemobi has traffic coverage in 200+ countries and regions worldwide. Our strongest markets include:

• North America: United States, Canada
• Europe: United Kingdom, Germany, France, Spain, Italy, Netherlands, and more
• Asia-Pacific: Japan, South Korea, China, Taiwan, Hong Kong, Southeast Asia (Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore)
• LATAM: Brazil, Mexico, Argentina, Colombia
• Middle East: UAE, Saudi Arabia, Turkey
• Others: Australia, India, Russia, and more

Traffic volume and pricing vary by region. Contact us for specific availability and pricing in your target markets.

Our minimum requirements are designed to accommodate advertisers of various sizes:

• Minimum Deposit: $1,000 USD for new accounts
• Minimum Daily Budget: $50 USD per campaign
• Recommended Starting Budget: $3,000-$5,000 USD for meaningful test data

We recommend a higher initial budget to gather sufficient data for optimization. With a small budget, it may take longer to see meaningful results and optimize effectively. For enterprise clients with larger budgets, we offer dedicated account management, custom solutions, and preferential pricing.

We support multiple pricing models to match your campaign objectives:

• CPI (Cost Per Install): Pay only when a user installs your app. Most popular for user acquisition campaigns.
• CPA (Cost Per Action): Pay when users complete specific in-app actions like registration, purchase, or level completion.
• CPC (Cost Per Click): Pay for each click on your ad. Good for driving traffic and awareness.
• CPM (Cost Per Mille): Pay per 1,000 impressions. Ideal for branding campaigns.

The best model depends on your goals. CPI is most common for mobile apps, while CPA is preferred when you want to optimize for quality users who take valuable actions.

We offer two billing options:

• Prepaid: Deposit funds into your account, and spend is deducted as campaigns run. You'll receive notifications when your balance is low. This is the default option for new advertisers.
• Postpaid (Credit): Run campaigns on credit with monthly invoicing. Available for established advertisers after a credit review. Payment terms are typically Net-30.

Payment Methods: We accept wire transfer, credit card (Visa, Mastercard, American Express), and PayPal. For large deposits, wire transfer is preferred to avoid transaction fees.

Invoices: Detailed invoices are generated monthly and available in your dashboard. They include campaign-level spend breakdown, impressions, clicks, installs, and other metrics.

No hidden fees. Our pricing is transparent:

• You pay only for the results (installs, clicks, or impressions based on your pricing model)
• No setup fees or account maintenance fees
• No fee for accessing the dashboard or reporting
• No minimum monthly spend requirements

The only additional costs you might encounter are:

• Credit card processing fees (2.9% for credit card payments - avoidable by using wire transfer)
• Third-party tracking/MMP costs (which you pay directly to your MMP provider, not to us)

We support all major mobile ad formats:

• Banner Ads: Standard banner sizes (320x50, 300x250, 728x90) for in-app and mobile web
• Interstitial Ads: Full-screen ads displayed at natural transition points in apps
• Rewarded Video: Video ads that users opt-in to watch in exchange for in-app rewards
• Video Ads: Standard video ads (15-60 seconds) displayed in-stream or as interstitials
• Native Ads: Ads that match the look and feel of the surrounding content
• Playable Ads: Interactive mini-game experiences that let users try your app before installing

Rewarded video and playable ads typically deliver the highest quality users but may have lower scale. We recommend testing multiple formats to find what works best for your app.

Campaign launch timeline depends on a few factors:

• New Advertisers: Account setup and verification typically takes 1-2 business days
• Creative Review: All creatives are reviewed for compliance, usually within 24 hours
• Tracking Setup: MMP integration and postback testing may take 1-2 days

Typical Timeline:

• Existing advertisers with approved creatives: Same day
• New advertisers with ready assets: 2-3 business days
• Complex integrations or custom requirements: 5-7 business days

To speed up launch, have your creatives, tracking links, and app store listings ready before contacting us.

Our platform offers comprehensive targeting capabilities:

• Geographic: Country, region, city, and even postal code targeting
• Device: iOS, Android, specific device models, OS versions
• Connection: WiFi only, carrier targeting, connection speed
• Demographic: Age, gender (where available from traffic sources)
• Behavioral: Interest categories, app usage patterns, purchase behavior
• Retargeting: Re-engage users who previously interacted with your app
• Lookalike Audiences: Find users similar to your best customers
• Time & Day: Schedule ads for specific times or days of the week

Our AI optimization also automatically identifies and focuses on the best-performing audience segments.

Fraud prevention is a top priority. We employ multiple layers of protection:

• Pre-Bid Fraud Detection: We evaluate traffic quality before bidding, blocking known fraudulent sources
• Device Fingerprinting: Advanced device identification to detect emulators, bots, and device farms
• Click Validation: Multi-point click verification including timing, patterns, and source validation
• Install Verification: Server-to-server verification with MMPs to confirm legitimate installs
• Post-Install Analysis: Monitoring user behavior patterns to identify low-quality or fraudulent traffic
• Third-Party Integration: We work with fraud detection partners and honor MMP fraud rejection data

If fraud is detected after payment, we provide refunds or credits. Our fraud rate is consistently below 1% across all campaigns.

We have pre-built integrations with all major Mobile Measurement Partners (MMPs):

• AppsFlyer: Full integration including SKAN support
• Adjust: Complete tracking and attribution support
• Singular: Full integration with cost aggregation
• Branch: Deep linking and attribution support
• Kochava: Full tracking integration
• Tenjin: Gaming-focused attribution support

If you use a different MMP, we can likely integrate via standard postback protocols. Contact our technical team for custom integration requests.

Yes, we fully support iOS 14+ privacy changes and SKAdNetwork (SKAN):

• SKAN 4.0 Ready: Full support for the latest SKAdNetwork version with hierarchical conversion values
• Probabilistic Modeling: Advanced modeling to estimate iOS attribution where deterministic data is unavailable
• ATT Optimization: Campaigns optimized for both ATT opt-in and opt-out users
• Conversion Value Mapping: We help you set up optimal conversion value schemas

Our iOS campaigns continue to perform well despite privacy changes, thanks to our investment in privacy-compliant optimization technologies.

Yes! We offer a comprehensive REST API for programmatic access to our platform. Key capabilities include:

• Create, update, and manage campaigns programmatically
• Upload and manage creative assets
• Retrieve real-time and historical performance data
• Set up and configure postbacks
• Manage account settings and user permissions

Visit our API Documentation for complete details, code examples, and integration guides.

Our reporting suite provides comprehensive insights:

• Real-Time Dashboard: Live performance data updated every 5 minutes
• Multi-Dimensional Reports: Slice data by campaign, creative, country, device, date, and more
• Key Metrics: Impressions, clicks, installs, spend, CTR, CVR, CPI, CPA, ROAS
• Cohort Analysis: Track user retention and LTV over time
• Creative Performance: Compare creative effectiveness with statistical significance
• Export Options: Download reports as CSV, Excel, or access via API
• Scheduled Reports: Automated daily or weekly reports delivered to your email

We can also set up custom reporting integrations with your BI tools upon request.

Our publishing division helps mobile game developers expand into international markets with full-service support:

• Localization: Translation, cultural adaptation, and local market optimization
• User Acquisition: Leveraging our DSP platform for high-quality user acquisition
• Marketing: Comprehensive marketing including PR, influencer campaigns, and social media
• Live Operations: Ongoing game operations, events, and player support
• Monetization: Ad mediation setup and IAP optimization
• Analytics: Deep game analytics and player behavior insights

We specialize in publishing to Korea, Japan, Southeast Asia, and Western markets.

Our revenue share model is tailored to each partnership based on the scope of services and market potential. Generally:

• Full Publishing: Revenue share ranging from 30-50% depending on scope
• UA-Only: Performance-based pricing with lower revenue share
• Hybrid Models: Combination of upfront investment and revenue share

We invest significantly in user acquisition and marketing, often spending $500K-$2M+ per title. Revenue share compensates for this investment and ongoing operational costs.

Contact our publishing team for a detailed proposal based on your game and target markets.

We evaluate games based on several criteria:

• Quality: Polished gameplay, good production values, stable performance
• Market Fit: Proven success in at least one market (ideally China, Korea, or Western markets)
• Monetization: Strong IAP design with D7+ ROAS above 10% in similar markets
• Genre: RPG, strategy, card games, and simulation games perform best in our core markets
• Retention: D1 retention above 35%, D7 above 12%

If your game has proven KPIs in one market and you're looking to expand, we'd love to hear from you. Submit your game for evaluation through our contact form.